Victoria Bitter - "Had Earned Thirst (mechanic)"

The Monkeys

The Monkeys Sydney, Australia

491

Title	Had Earned Thirst (mechanic)
Agency	The Monkeys
Campaign	Hard Earned Thirst
Advertiser	Carlton United Breweries
Brand	Victoria Bitter
Date of First Broadcast/Publication	2024 / 1
Business Sector	Beers, Ciders, Lagers
Media Type	Television
Length	30 seconds
Marketing Manager	Nicole McMillan
Marketing	Sarah Wilcox
Marketing Manager	Marc Lord
ASSISTANT BRAND MANAGER	Ben Haysman
ASSISTANT BRAND MANAGER	Gianni Cozzi
Chief Executive Officer (CEO)	Paul McMillan
Chief Creative Officer	Ant Keogh
Chief Strategy Officer	Michael Derepas
Strategy Director	Dave Collins
Creative Director	Hugh Gurney
Creative Director	Joe Sibley
Creative Director	Adam Slater
Creative Director	Connor Beaver
Head of Production	Romanca Mundrea
Senior Producer	Katie Wellbelove
General Manager	Sophie Gosper
Account Director	Allan Carlow
Account Manager	Isaac Montebello
Production Company	Scoundrel
Director	Tim Bullock
Executive Producer	Adrian Shapiro
Executive Producer	Kate Gooden
Associate Executive Producer	Morgan Benson-Taylor
Director of Photography (DOP)	Jeremy Rouse
Art Director	Alex Holmes
Editor	Adam Wills
Colorist	Ben Eagleton
Post Production	Soren Dyne
Casting	Natalie Jane Harvie
Casting	Citizen Jane
Sound	Paul Le Couteur
Sound	Squeak E. Clean Studios
Executive Producer	Ceri Davies
Photographer	Michael Malherbe