Title | Rope |
Title (original language) | La Corde |
Agency | Nouveau Monde |
Campaign | Lyon-Saint Exupéry Airport Case |
Advertiser | Aéroport Lyon-Saint Exupéry |
Brand | Aéroport Lyon-Saint Exupéry |
Posted | November 2006 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Philosophy | A global communication (advertising, operational marketing, signing, publishing, web
) organised around a unique territory, and a brand posture. A territory nourished by the companys values, and also by Antoine de Saint Exupérys; a passionate aviator, humanist inventor. |
Philosophy (original language) | Une communication globale (publicité, marketing opérationnel, signalétique, édition, web
) organisée autour dun territoire unique et dune posture de marque. Un territoire nourri des valeurs de lentreprise et de celles dAntoine de Saint Exupéry, aviateur passionné, inventeur humaniste. |
Media Type | Newspaper |
Market | France |
Art Director | Thierry Berguerand |
Copywriter | Gaël Martin |
Account Manager | Isabelle Jansoone |
Account Manager | Robin Coulet |
Photographer | Christian Chaize |