Non-Violence - "The knotted gun billboard (Case Film)"

ACNE

ACNE London, United Kingdom

3470

Title	The knotted gun billboard (Case Film)
Agency	ACNE
Campaign	The knotted gun billboard
Advertiser	The Non-Violence Project
Brand	Non-Violence
Date of First Broadcast/Publication	2018 / 9
Business Sector	Charities, Foundations, Volunteers
Philosophy	Non-Violence breaks its ten-year silence in Swedish advertising by pointing a ten-meter revolver at the central square of Stockholm from city’s most prominent interactive Billboard. Created and produced by ACNE, the campaign is an appeal for action: Want to see change? Donate to 123 59 04 933. With each donation made via mobile phone, the contributor will witness, in real-time, the revolver’s nozzle twist into a knot and transform into the iconic Non-Violence logo created by Carl Fredrik Reutersward. ACNE wanted to shed light on the invaluable local and global work of Non-Violence to inspire, motivate and engage young people to resolve conflict in a non-violent way while reminding passersby that programs initiatives are only made possible through donations.
Media Type	Billboard
Length	65 seconds
Executive Creative Director	Johan Bello
Senior Creative	Tiago Pinho
Senior Planner	Matthew hearle
Creative Team	Joel Lindblad
Creative Team	Mirian Tsujita
Creative Team	Christian Karlsson
Project Manager	Emma branting
Executive Producer	Niclas Bergström
Technical Director	Svante Hellberg
Client Manager	Zena Fialdini
Animation & Motion	Origolab Studios