Hyundai Kona Electric - "Eco Parking"

Havas Madrid

Havas Madrid Madrid, Spain

4417

Title	Eco Parking
Agency	Havas Madrid
Campaign	Eco Parking
Advertiser	Hyundai Motor Group
Brand	Hyundai Kona Electric
Date of First Broadcast/Publication	2018 / 11
Business Sector	Automotive
Story	Hyundai, a brand that works to make its vehicles more environmentally friendly, devised an initiative to raise awareness of plastic pollution and become part of the solution. At a beach parking lot in Sanxenxo (Spain), a special device was installed allowing motorists to pay for parking time by recycling plastic containers.
Philosophy	Plastic pollution is reaching alarming levels. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Ecoparking. At a beach car park, located in the tourist destination of Sanxenxo, we installed a special device where parking time was paid for by recycling plastic containers. This action in a public space raised awareness about caring for and respecting our beaches and oceans.
Media Type	Case Study
Length	120 seconds
Chief Creative Officer	Jesús Lada
Creative Director	Fernando Zurita
Copywriter	David Díaz Carretero
Art Director	Elisabet Sánchez
Account Manager	Rosa Galera
Account Executive	Ana Moraleja
Head Of Production	Raquel Pérez Navas
Producer	Alba Somoza
Editor	Jorge Montero
Production Company	Tact Studio
Social Media	Santiago Guzzo
Media Agency	Havas media