Santander Bank - "The Story of Nicko - FIEELD "

Havas Madrid

Havas Madrid Madrid, Spain

3053

This ad is part of the ACT Responsible Collection

Brand: Santander Bank
Country: Spain

Advertiser: Santander Bank

Title	The Story of Nicko - FIEELD
Agency	Havas Madrid
Campaign	Football Can
Advertiser	Santander Bank
Brand	Santander Bank
Date of First Broadcast/Publication	2019 / 11
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before.
Philosophy	Fieeld is the first ever touch-based sports retransmission system, allowing users to follow the movements of the ball and the trajectory of plays using their fingertips. Fieeld was created and developed by NOW, the unit specialising in innovation and creative technology at Havas Group. The device converts the data gathered by player tracking and replicates the play, transferring the ball’s position to the user’s hands thanks to a system of high-definition cameras that cover the entire football field. To publicise the device, Santander is launching a powerful campaign based on the true story of Nickollas (Nicko), a Brazilian boy aged 12 who was born blind and is obsessed with football. A moving two-minute clip produced by BLUR shows how Santander Bank and Fieeld allowed Nicko to feel football like he’d never felt it before.
Media Type	Digital
Length	156 seconds
More Information	www.footballcan.com
Creative Team	Jesús Lada
Director	Zipi
Creative Team	Ignacio Soria
Production Company	Blur Films
Producer	Juan Bascón
Production Team	Raquel Pérez Navas
Production Team	Alba Somoza
Client Contact	Enrique Arribas
Client Contact	Eloísa Moscardó
Client Contact	Agustina Alegresa
Account Team	Eva Suárez
Account Team	Mavi Márquez
Account Team	Elena Moreno
Director of Photography (DOP)	Milo
Producer	Pablo Acón