ING Bank Česká Republika - "Retirement goals"

McCann Prague

McCann Prague Praha, Czech Republic

5078

Brand: ING Bank Česká Republika
Country: Czech Republic

Advertiser: ING Bank

Title	Retirement goals
Agency	McCann Prague
Campaign	Retirement Goals
Advertiser	ING Bank
Brand	ING Bank Česká Republika
Date of First Broadcast/Publication	2018 / 6
Business Sector	Banking, Finance, Law & Insurance
Philosophy	Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Problem	ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free
Media Type	Television
Length	20 seconds
Production Company	Armada Films
Art Director	Hayley Smith
Art Director	Jiří Horut
Group Creative Director	Jiří Horut
Chief Creative Officer	Razvan Capanescu
Copywriter	Aidan Whitley
Copywriter	Aleš Brichta
Director	Robert Nylund
Director of Photography (DOP)	Martin Matiášek
Line Producer	Petr Slavik
Producer	Christian Zethner
Producer	Filip Sirový
Account Director	Jaroslav Malina
Account Director	Hana Prokopová
Account Manager	Eliška Menclová
Editor	Lenka Hojková
Pr Officer	Alice Reindlová
Post-production	RUR
Head of Media Production	Jitka Baldwin
Audio Post Production	Soundsquare