ING Bank - "Retirement Goals"

McCann Prague

McCann Prague Praha, Czech Republic

9606

Brand: ING Bank
Country: Czech Republic

Advertiser: ING Group

Title	Retirement Goals
Agency	McCann Prague
Campaign	ING Bank 2018
Advertiser	ING Group
Brand	ING Bank
Date of First Broadcast/Publication	2018 / 11
Business Sector	Banking, Finance, Law & Insurance
Philosophy	ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Media Type	Television
Length	20 seconds
Chief Creative Officer	Razvan Capanescu
Group Creative Director	Jiří Horut
Marketing Director	Nik Van Dam
Production Company	Armada Films s.r.o.
Post Production	RUR
Director	Robert Nylund
Director of Photography (DOP)	Martin Matiasek
Editor	Lenka Hojková
Art Director	Hayley Smith
Art Director	Jiří Horut
Copywriter	Aidan Whitley
Copywriter	Aleš Brichta
Account Director	Hana Prokopová
Account Director	Jaroslav Malina
Account Manager	Eliška Menclová
PR Officer	Alice Reindlová
Head of Media Production	Jitka Baldwin
Producer	Filip Sirový
Producer	Christian Zethner
Line Producer	Petr Slavik
Audio Post Production	Soundsquare