Asan - "Reclaim Intimacy"

Trigger AS Oslo, Norway

Awards

1864

Brand: Asan
Country: Norway

Advertiser: Karo Pharma

Title	Reclaim Intimacy
Agency	Trigger AS
Campaign	Reclaim Intimacy
Advertiser	Karo Pharma
Brand	Asan
Posted	December 2020
Business Sector	Hygiene & Personal Care Products
Story	Norwegian kids watch porn for years before they have sex, learning little or nothing about intimacy. Meanwhile, at Norwegian schools the sexual education is still focusing on the technical details. We wanted to move Asan from selling intimate wash products to create a dialogue about intimacy. Our ultimate ambition was to include intimacy into the sex educations in Norway. IDEA: RECLAIM INTIMACY. We launched our own sex education showing real intimacy side by side with expectations from porn. We partnered up with Kuben High School and held a lecture and discussions with teens. Within one day we were banned by social media. So our PR-campaign began. Our now banned film was shown to millions of Norwegians in the largest national newspaper. The film got included in the sex education-program by several high schools, sexologists and doctors.
Problem	Asan is the biggest intimate wash brand in Norway, owned and marketed by Karo Pharma, listed on Nasdaq Stockholm Mid Cap. Karo Pharma's products are available in more than 60 countries and includes a range of over-the-counter products and prescription medicines, including intimate care, dermatology, footcare, pain, cough and cold, wellness and Rx pharma care.
Media Type	Case Study
Marketing Manager	Cecilie Ramm
Account Manager	Tone Helene Angsund
Creative Director	Magdalena Kamøy
Creative Team	Olina Søyland Bru
CONTENT MANAGER	Sigrun Stenseth
CONTENT MANAGER	Sindre Prestby
PR	Ina Rosenberg Stavrum
Agency Producer	Gunhild Sletten Gundersen
Director	Lars Tovik
Production Company	Oslo Assembly
Production Company Producer	Jannecke Nordskog
Director of Photography (DOP)	Johan-Fredrik Bødtker