Magdalena Kamøy
Creative Team at Trigger AS
Oslo, Norway
TitleThe new beginning
Agency
Campaign The New Beginning
Advertiser Visit Norway
Brand Visit Norway
Date of First Broadcast/Publication 2023 / 10
Story Communication towards women 50+ are often problem focused and stereotypical. We want to change the conversation and focus on empowering women to see the benefits of maturing. We brought 4 ladies 48-57 who embodies this change, being able to focus more on their own needs and wants. With the kids growing older or moving out of the nest, caregiving moves into another fase. You have more time to spend on you. And you are wiser, less self aware and take less bullshit. So its a perfect time for a city break to Norway with the girls=)
Media Type Case Study
Length
Creative Team
Creative Team
Creative Team
Project Manager
Social Media Expert
Director
Producer
Music
Sound Editing
PR
Production Company
Editor
Trigger Oslo / Visit Norway
Creatives Magdalena Kamøy, Jon Erik Skaret, Olina Søyland Bru
Project Managers Sandra Hasselknippe Dahl-Hansen, Nina M. Øvregård
Social Media Evgenia Egorova, Beate Gran
PR Nina Kjønigsen
Production company Aparent AS
Director Kavar Singh
Producer Lasse Nyhaugen
Edit Jesper Sandvold
Music Jonathan Sigsworth
Sound Editing Andreas Martinsen

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