Title | Pub |
Agency | M&C Saatchi Group |
Campaign | Tap Out |
Advertiser | GambleAware |
Brand | The Safer Gambling Board |
Posted | November 2020 |
Business Sector | Charities, Foundations, Volunteers |
Story | Independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, have launched a new campaign aiming to encourage people to pause and reconsider before they place a bet they may regret. Timed to coincide with the start of the UK football season, the campaign includes two films featuring people who are about to place ill-considered bets. The unsuspecting gamblers are each interrupted by a wrestler, who pins them down until they agree to ‘tap out’ of their betting apps, saving them from Bet Regret. |
Media Type | Television & Cinema |
Length | |
Media Agency | Goodstuff Communications |
Director | Vince Squibb |
Production Company | Academy Films |