| Title | You've Got a Friend in Philly |
| Agency | Ogilvy UK |
| Campaign | You've Got a Friend in Philly (Mondelez) |
| Advertiser | Mondelez |
| Brand | Philadelphia |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Dairy Products & Eggs |
| Story | Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum. |
| Result | 1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum |
| Media Type | Television & Cinema |
| Length | |
| Agency | WPP |
| Creative Team | WPP |
| Brand | Señor Z |
| Marketing Director | Kirsten McPherson |
| Managing Partner | Pumie Msengana |
| Project Manager | Phoebe Salter |
| Executive Creative Director | Jules Chalkley |
| Executive Creative Director | Sam Cartmell |
| Executive Creative Director | Dave Towers |
| Chief Strategy Officer | Jakub Hodbod |
| Strategy Director | Hannah Wren |
| Agency | Modern Influence |
| Creative Team | Modern Influence |
| Production | Academy Films |
| Director | Vince Squibb |
| Producer | Dave Birchall |
| Editorial | Jonnie Scarlett @ The Quarry |
| Editor | Paul Watts |
| Editor | Sam Jones |
| Post Production | ETC |
| Special Effects / VFX | ETC |
| Colorist | Luke Morrison |
| Producer | Olivia Jessop |
| Special Effects / VFX | David Filipe |
| Music | Bark Soho |
| Sound | Bark Soho |
| Sound Engineer | Markus Ffitch |
| Music | Theodore music |
| Sound | Theodore music |
| Marketing Director | Vanessa Harrer |
| Head of Strategy | Derya Seyman |
| Brand Manager | Chiara Ziboni |
| Strategy Director | Krystyna Klimczak |
| Brand Manager | Raphael Capitani |
| Managing Partner | Dani O’Donnell |
| Project Director | Lily Greenwood |
| Designer | Joe Glover |
| Agency | Ogilvy Consulting |
| Managing Partner | Jenny McCoubrey |
| Business Director | Stephen Farrell |
| Business Director | Katie Lassman |
| Editor | Christina Hill |
| Executive Producer | Olly Whitworth |
| Producer | Emily Garaway |
| Music | David Bass |
More Work
SEE ALLYou've Got a Friend in Philly (Mmm sans font)
- BRAND:
- Philadelphia
- AGENCY:
- Ogilvy UK
You've Got a Friend in Philly (Mmm Sans font)
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- AGENCY:
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