Ed?s ability to understand business issues and strategies and then translate them into stunningly simple creative expressions have made him one of the world?s leading creatives.
Having won a Cannes lion with his very first TV ad for Polaroid cameras, Ed?s work has rarely been less than award winning. Ed?s most famous creations include the British Television Advertising Awards commercial of the year for Sony Playstation. This ad, Double Life, became the most awarded single ad in the world in 1999.
Ed followed this up by creating the global brand campaign for Johnnie Walker, under the strapline ?Keep Walking?, and the press ad of the year for Volkswagen, ?Lost Dog?, featuring a small dog apparently lost in the back of its owner?s rather spacious Golf Estate.
Ed joined Lowe in 2003, creating work for accounts such as Unilever?s Hellmann?s Mayonnaise, Nestle Quality Street and The Royal Ballet. Ed has just enjoyed a rather good October, winning the poster campaign of the year award for Quality Street?s Big Favourites, and The Grocer?s campaign of the year for Hellmann?s ?The Big Dollop?.
In August 2004 Ed was promoted to Creative Director of Lowe London.