SVP, Director - Broadcast Production/Partner
at
North Castle Partners Advertising
Stamford, United States
| Title | Baby |
| Agency | North Castle Partners Advertising |
| Campaign | Baby |
| Advertiser | People's Bank |
| Brand | People's Bank |
| Posted | May 2001 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | It's Possible. At People's. |
| Story | To build awareness that Peoples offers investment expertise such as college planning and retirement planning. |
| Philosophy | The creative uses a simple graphic (in this spot, its a button and a buttonhole) to illustrate the point that Peoples has tailored solutions to match your specific financial needs. The depiction of a baby and its mother creates a warm, approachable atmosphere that echoes Peoples position as an approachable place that offers top-notch investment guidance right in your local bank. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Steven Garbett |
| Creative Director | Steve Mark |
| Copywriter | Doug Tenaglia |
| Art Director | Ed McCabe |
| Agency Producer | Jack Blandford |
| Production Company | Red Car |
| Director | Steve Horn |
| Music | Russo Grantham |
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