Global Chief Creative Officer
at
Leo Burnett Worldwide - HQ, Chicago
Chicago, United States
| Title | DeepBogusky |
| Brief | Technology and creativity are all the hype, but how does one prove to have mastered both?To attract attention of CPB+, Publicis and Droga5, I deepfaked recommendations from their famous leaders, while the legendary Mark Tutssel generously helped me tell this story in the case study. |
| Campaign | DeepBogusky |
| Advertiser | Andrey Tyukavkin |
| Brand | Self-promotion |
| Posted | November 2019 |
| Business Sector | Advertising & Communication |
| Story | How does an unknown CD from the end of the world advertise himself to world's most brilliant creative minds? |
| Media Type | Corporate Communication |
| Evil deepfaker | Andrey Tyukavkin |
| Unsuspecting victim | Alex Bogusky |
| Another unsuspecting victim | David Droga |
| The most brilliant character | Arthur Sadoun |
| A totally real presenter | Mark Tutssel |
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