Title | Tigers |
Agency | Ogilvy New Zealand |
Campaign | Tasmanian Tigers |
Advertiser | Auckland Zoo Conservation Fund |
Brand | Auckland Zoo Conservation Fund |
Posted | April 2011 |
Business Sector | Preservation of Monuments, Parks & Wildlife |
Tagline | For a Very Short Time The Tasmanian Tigers Are in New Zeland |
Philosophy | “To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke " |
Media Type | Case Study |
Executive Creative Director | Damon O'Leary |
Group Creative Director | Ben Pegler |
Creative Team | Freddie Coltart |
Creative Team | Matt Williams |
Designer | Sam Cox |
Retoucher | Dan Spataru |
Account Manager | Mickaela Kerr |