| Title | World Vision Well Wishes |
| Agency | Sugar&Partners |
| Campaign | World Vision Well Wishes |
| Advertiser | World Vision |
| Brand | World Vision |
| Date of First Broadcast/Publication | 2014 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Philosophy | World Vision needed a way to engage audiences that had long since forgotten about them or saw the brand as old fashioned and out of touch with their needs.The insight:We knew from previous research that giving is an inherently social process; you love to show other people the good you are doing in the world. And once you've donated you're more open to doing it again. The strategic thought:By giving people a transaction free interaction with World Vision and showing people the good they can create with even a few dollars â would then open them up to giving again when approached at a later date. The idea:To let people experience the joy of giving give away $100,000 to New Zealanders and let them give it back to the children of Malawi. Agency Sugar&Partners NZ |
| Media Type | Case Study |
| Length | |
| Creative Director | Dave Nash |
| Creative Director | Damon O'Leary |
| Art Director | Vikki Cheng |
More Work
SEE ALLCriminal Conviction
- BRAND:
- FYD
- AGENCY:
- Ogilvy New Zealand
Nissbaru
- BRAND:
- Road Safe Hawkes Bay
- AGENCY:
- Ogilvy New Zealand
Toyazda
- BRAND:
- Road Safe Hawkes Bay
- AGENCY:
- Ogilvy New Zealand
Volksubishi
- BRAND:
- Road Safe Hawkes Bay
- AGENCY:
- Ogilvy New Zealand
Tigers
- BRAND:
- Auckland Zoo Conservation Fund
- AGENCY:
- Ogilvy New Zealand
Wall
- BRAND:
- Brothers In Arms
- AGENCY:
- Ogilvy New Zealand
School Photo
- BRAND:
- Papakura District School
- AGENCY:
- Ogilvy New Zealand