Orange - "RE Program Information Deck"

Publicis Conseil

Publicis Conseil Paris, France

Awards

1680

This ad is part of the ACT Responsible Collection

Brand: Orange
Country: France

Advertiser: Orange

Title	RE Program Information Deck
Agency	Publicis Conseil
Campaign	RE Program
Advertiser	Orange
Brand	Orange
Date of First Broadcast/Publication	2022 / 11
Business Sector	Telecommunications Services
Story	The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023.
Media Type	Case Study
President & Chief Creative Officer	Marco Venturelli
Executive Creative Director	Fabrice Delacourt
Copywriter	Benjamin Sanial
Art Director	Raphaël Halin
Creative Assistant	Célia Kuczynski
Creative Assistant	Caroline Delhoume
Art Director Assistant	Vincent Laugier
Strategic Planning Director	Damien Sabatier
Executive Client Lead	Marie Wallet
Executive Client Lead	Anne Dauvé
Business Director	Claudia Weiss
Business Director	Emilie Jeanneau
Account Director	Adrien Roux
Account Director	Aline Auger
Account Executive	Priyanka-Lisa Sen
Account Executive	Clément Renault
Account Executive	Chloé Tabourian
Print Producer	Sandrine Martin
Agency TV Producer	Benjamin Auberdiac
Agency TV Producer	Prodigious
Sound Post-Producer	Joël Tessonneau
Post-production Producer	Franck-Hervé Marc
Editing Producer	Nik Hudson