| Title | RE Program Board |
| Agency | Publicis Conseil |
| Campaign | RE Program |
| Advertiser | Orange |
| Brand | Orange |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Telecommunications Services |
| Story | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
| Media Type | Case Study |
| Media Agency | Havas Media |
| Executive Creative Director | Fabrice Delacourt |
| Creative Director | Fabrice Delacourt |
| Copywriter | Benjamin Sanial |
| Executive Client Lead | Marie Wallet |
| Executive Client Lead | Anne Dauvé |
| Art Director | Raphaël Halin |
| Business Director | Emilie Jeanneau |
| Agency TV Producer | Benjamin Auberdiac |
| President & Chief Creative Officer | Marco Venturelli |
| Post-production Producer | Franck-Hervé Marc |
| Print Producer | Sandrine Martin |
| Sound Post-Producer | Joël Tessonneau |
| Advertising Manager | Quentin Delobelle |
| Business Director | Claudia Weiss |
| Art Director Assistant | Vincent Laugier |
| Account Management | Héloïse MATHON |
| Account Director | Adrien Roux |
| Strategic Planning Director | Damien Sabatier |
| Account Director | Aline Auger |
| Creative Assistant | Caroline Delhoume |
| Creative Assistant | Célia Kuczynski |
| Account Executive | Priyanka-Lisa Sen |
| Editing Producer | Nik Hudson |
| Account Executive | Clément Renault |
| Account Executive | Chloé Tabourian |
| Agency TV Producer | Prodigious |
More Work
SEE ALLNoël GénéRe 2023
- BRAND:
- Orange
- AGENCY:
- Publicis Conseil
De la magie et beaucoup de reconditionné (60s)
- BRAND:
- Orange
- AGENCY:
- Publicis Conseil
RE Program Information Deck
- BRAND:
- Orange
- AGENCY:
- Publicis Conseil
RE Program
- BRAND:
- Orange
- AGENCY:
- Publicis Conseil
Orange - Generous Christmas
- BRAND:
- Orange
- AGENCY:
- Publicis Conseil
La Petite Collectionneuse
- BRAND:
- Orange X Apple
- AGENCY:
- Publicis Conseil
Générique
- BRAND:
- Orange
- AGENCY:
- Publicis Conseil
Orange Bank
- BRAND:
- Orange
- AGENCY:
- Publicis Conseil
Reconditionné
- BRAND:
- Orange
- AGENCY:
- Publicis Conseil