| Title | Just Getting Started |
| Agency | Where The Buffalo Roam |
| Campaign | You deserve a job that loves you back |
| Advertiser | Glassdoor |
| Brand | Glassdoor |
| Date of First Broadcast/Publication | 2021 / 12 |
| Business Sector | Other Online Services |
| Story | In the spot, “Just Getting Started,” the camera zooms in on the life of a new mom who is returning to work – post-Covid and post-baby – who turns to Glassdoor for help. Inspired by the ongoing progress women have made in the workplace, we see historical headlines and footage integrated into her home environment. With Glassdoor, she finds important information she needs on salaries, company ratings, and even has an open conversation with a hiring professional about work-life balance. The mother eventually makes a counter-offer using the information she’s found on Glassdoor and accepts the role. |
| Philosophy | Creative production company Where the Buffalo Roam (WTBR) produced a new brand campaign for Glassdoor, the worldwide leader on insights about jobs and companies. Built around the theme of “You deserve a job that loves you back,” the campaign highlights the company’s commitment to radical transparency and how it helps people navigate and grow their best career. The campaign launched on November 15th, with two online spots, CTV and audio ads, editorial content, and social content. The campaign will continue through the end of year. WTBR and Glassdoor made the spots character-driven to authentically capture the social and economic trend behind the current struggles people in the workforce face – and how Glassdoor’s tools foster greater pay transparency and promote equity across gender, race/ethnicity, parenting status, LGBTQ, disability, and more. Visually, WTBR made use of fluid, constantly-moving camera movements to ease into the woman’s life. The team used lighting to complement each film’s mood and show a clear change in the career path. “Just Getting Started” employs warm, cozy lighting, while “On the Other Side” has a bright afternoon vibe. For the historical and news headlines, the WTBR team blended motion-tracked 2D graphics with actual projections to make them appear integrated and attached to the environmental surfaces. The Glassdoor and Fishbowl UI elements live in a similar world as the news headlines, but are presented as snappy and eye-catching 2D holograms floating in the scene |
| Media Type | Digital |
| Length | |
| Production Company | Where The Buffalo Roam |
| Director | Watson Fredericks |
| Director of Photography (DOP) | Karina Silva |
| Executive Producer | PJ Koll |
| Head of Production | Christine Whitney |
| Line Producer | Emma Jubinski |
| Gaffer | Steve Kagan |
| Production Designer | Gemma Fenol |
| Wardrobe / Stylist | Julie Vogel |
| Post Production | Where The Buffalo Roam |
| Executive Post Producer | Tim Pries |
| Executive Post Producer | Pj Knoll |
| Creative Director | Jason Warne |
| Creative Director | Liza Dunning |
| VFX Supervisor | Simon Mowbray |
| Senior Producer | Meagann Pallares |
| Editor | Collin Kriner |
| Editor | Luke Kramen |
| Assistant Editor | Walter Wood |
| After Effects Artist | Jessica Gibson |
| Flame Artist | Joseph Brattesani |
| Colorist | Dave Hussey |
| Sound | Elad Marish |
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