Glassdoor - "On the Other Side"

Where The Buffalo Roam

Where The Buffalo Roam Los Angeles, United States

2047

Brand: Glassdoor
Country: United States

Advertiser: Glassdoor

Title	On the Other Side
Agency	Where The Buffalo Roam
Campaign	You deserve a job that loves you back
Advertiser	Glassdoor
Brand	Glassdoor
Date of First Broadcast/Publication	2021 / 12
Business Sector	Other Online Services
Story	In the spot, “On the Other Side,” the same career mom who is one year into her new role pays it forward by helping others progressing in their career by sharing pay and demographic information on Glassdoor’s platform. The spot highlights the impact individual action can have in lifting up progress on pay conversations for all women in the workforce.
Philosophy	Creative production company Where the Buffalo Roam (WTBR) produced a new brand campaign for Glassdoor, the worldwide leader on insights about jobs and companies. Built around the theme of “You deserve a job that loves you back,” the campaign highlights the company’s commitment to radical transparency and how it helps people navigate and grow their best career. The campaign launched on November 15th, with two online spots, CTV and audio ads, editorial content, and social content. The campaign will continue through the end of year. WTBR and Glassdoor made the spots character-driven to authentically capture the social and economic trend behind the current struggles people in the workforce face – and how Glassdoor’s tools foster greater pay transparency and promote equity across gender, race/ethnicity, parenting status, LGBTQ, disability, and more. Visually, WTBR made use of fluid, constantly-moving camera movements to ease into the woman’s life. The team used lighting to complement each film’s mood and show a clear change in the career path. “Just Getting Started” employs warm, cozy lighting, while “On the Other Side” has a bright afternoon vibe. For the historical and news headlines, the WTBR team blended motion-tracked 2D graphics with actual projections to make them appear integrated and attached to the environmental surfaces. The Glassdoor and Fishbowl UI elements live in a similar world as the news headlines, but are presented as snappy and eye-catching 2D holograms floating in the scene
Media Type	Digital
Length	30 seconds
Production Company	Where The Buffalo Roam
Director	Watson Fredericks
Director of Photography (DOP)	Karina Silva
Executive Producer	PJ Koll
Head of Production	Christine Whitney
Line Producer	Emma Jubinski
Gaffer	Steve Kagan
Production Designer	Gemma Fenol
Wardrobe / Stylist	Julie Vogel
Post Production	Where The Buffalo Roam
Executive Post Producer	Tim Pries
Executive Post Producer	Pj Knoll
Creative Director	Jason Warne
Creative Director	Liza Dunning
VFX Supervisor	Simon Mowbray
Senior Producer	Meagann Pallares
Editor	Collin Kriner
Editor	Luke Kramen
Assistant Editor	Walter Wood
After Effects Artist	Jessica Gibson
Flame Artist	Joseph Brattesani
Colorist	Dave Hussey
Sound	Elad Marish