| Title | The Kia Instrument |
| Agency | INNOCEAN Europe |
| Campaign | Kia Instrument |
| Advertiser | Kia Motors |
| Brand | Kia |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Cars |
| Story | Inspiration is this magical, invisible force that can strike at any given moment and set our minds wandering into uncharted places. However, it isn’t always a visual thing. Sounds have been scientifically proven to put us in a creative frame of mind, too. Further investigation of this golden nugget of information led us to Creative Neuroscientist and Futurist, Katherine Templar – a mastermind who helped us uncover the insight that the sounds of movement found in nature is extremely effective at eliciting the flow state of mind. A discovery which is in total alignment with Kia’s mission: to inspire audiences through movement. With these findings in mind, we reached out to our production studio DaHouse, who then embarked on a worldwide tour to capture sounds in nature, which were then turned into a special synthesiser. What’s more, these sounds were then used to create Kia’s new sound logo, feature sounds in new Kia vehicles, as well a four-track album created by WAVE – the first artist to exist entirely in the metaverse. |
| Media Type | Case Study |
| Length | |
| Business Director | Danny Frangella |
| Head of Art | Bruno Oppido |
| Senior Art Director | Ana Conrado |
| Creative Director | Jack Christensen |
| Business Director | Mark Preston |
| Senior Producer | Allison Markert |
| Associate Creative Director | Stefano De Luccia |
| Creative Director | Sebastian Pattis |
| Designer | Kevin Hipke |
| SVP Global Chief Brand Officer & Chief Experience Officer | Artur Martins |
| Junior Art Director | Seine Kongruangkit |
| Junior Copywriter | Giovanna Pereira |
| Senior Copywriter | Nicolas Holz |
| Head of Global Marketing Communications | Kyungmi Lee |
| Art Director | Kostas Alexandrakis |
| Copywriter | Rowan El-Gowiny |
| Account Manager | Jungmoon Kang |
| Editor | Samantha Laguna |
| Creative Neuroscientist | Katherine Templar Lewis |
| Music / Sound Design | DaHouse Audio |
| Music / Sound Design | Catalyst Berlin |
| Media Distribution | Soundcloud |
More Work
SEE ALLIn Berlin, Only Animation Beats Reality
- BRAND:
- Festival of Animation Berlin
- AGENCY:
- INNOCEAN Europe
Brand Relaunch
- BRAND:
- Kia Worldwide
- AGENCY:
- INNOCEAN Europe
Kia Instrument
- BRAND:
- Kia
- AGENCY:
- INNOCEAN Europe
The Bookcase for Tolerance
- BRAND:
- Anne Frank House
- AGENCY:
- Innocean Worldwide Europe
Slow Dogs
- BRAND:
- Kia
- AGENCY:
- INNOCEAN Europe