| Title | The Recipe for Great Food |
| Agency | Dare |
| Campaign | The Recipe for Great Food - Waitrose |
| Advertiser | Waitrose Ltd |
| Brand | Waitrose |
| Date of First Broadcast/Publication | 2010 / 3 |
| Business Sector | Department Stores, Supermarkets |
| Story | "The Recipe for Great Food" is 3.5 minutes long and takes the form of a mini cookery programme using the UK's best seasonal ingredients. During the mockumentary style ad, the first of its kind done by a UK supermarket, Heston tells the story of a delicious meat-based dish and gives tips for cooking perfection. Delia then takes over in her classic, much-loved style to demonstrate how to cook a mouth-watering rhubarb pudding. |
| Media Type | Television |
| Market | United Kingdom |
| Audio Post Production | Wave Studios |
| Post Production | Glassworks |
| Advertising Manager | Sarah Fuller |
| Copywriter | Jeremy Carr |
| Art Director | Ken Hoggins |
| Account Planner | Carl Ratcliff |
| Media Planner | Faye McDowall |
| Production Company | P for Production |
| Director | Graham Sherrington |
| Editor | James Hart |
| Editor | Alex Wilkinson |
| Actor / Celebrity | Delia Smith |
| Actor / Celebrity | Heston Blumenthal |