| Title | Cake |
| Agency | Dare |
| Campaign | Everyone's recipe for a great Christmas |
| Advertiser | Waitrose |
| Brand | Waitrose |
| Date of First Broadcast/Publication | 2010 / 11 |
| Problem | Bring to life the inspiration offered by Waitrose and, Delia and Heston to help the nation make this a great Christmas |
| Media Type | Television |
| Copywriter | Jeremy Carr |
| Art Director | Ken Hoggins |
| Account Planner | Carl Ratcliff |
| Media Planner | Caroline Clear |
| Production Company | P for Production |
| Director | Graham Sherrington |
| Editor | Alex Wilkinson |
| Advertising Manager | Sarah Fuller |
| Post Production | Evolutions |
| Audio Post Production | Evolutions |