Oumph! - "The Human Meat Plant Based Burger"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

Awards

4027

Brand: Oumph!
Country: Spain

Advertiser: LIVEKINDLY Collective

Title	The Human Meat Plant Based Burger
Agency	LOLA MullenLowe
Campaign	The Human Meat Plant Based Burger
Advertiser	LIVEKINDLY Collective
Brand	Oumph!
Date of First Broadcast/Publication	2021 / 10
Business Sector	Food
Philosophy	Oumph! is a plant-based brand born in Sweden, that is loved by vegans, vegetarians and flexitarians. The company is expanding throughout Europe to reach a growing audience of people who are discovering how delicious plant-based food can be. At Oumph!, plants and vegetables are turned into any mouthwatering meat you can imagine. Even if you are the biggest and most demanding veal, lamb, pork or chicken meat lover, Oumph! can resemble the taste and experience of any meat, by using only plant-based ingredients. Any meat? YES, any meat. Even HUMAN MEAT. That’s why this Halloween Oumph! has decided to take that one step further and make the boldest and most daring burger ever: a Human Meat Burger, that’s plant-based of course. The curious task of elaborating this scary plant-based recipe was led by Ankan “The Duck” Linden, co-founder and chef at Oumph!. If you are in Stockholm next Saturday October 30th, Halloween Eve, and you have the guts to try it, you are invited to find out just how tasty this Plant-Based Human Meat Burger is. Go to Nytorget at 22.00 h where these special edition burgers will be dished out. Don't miss the chance as it will only be available this Halloween, you know, otherwise it would be creepy.
Media Type	Product Design/Development
Length	46 seconds
Production Company	Landia
Chief Marketing Officer (CMO)	Mick Van Ettinger
Global Brand Lead	Henrik Åkerman
Global Brand Manager	Linda Arnason
Brand Manager	Elisabeth Samuelsson
Chef	Anders Ankan Linden
Executive Creative Director	Tomás Ostiglia
Creative Director	Kevin Cabuli
Creative Director	Jorge Zacher
Senior Copywriter	German Rivera Hudders
Senior Art Director	Diego Vieira
Art Director	Ezequiel Scarpini
Graphic Designer	Yan Graller de Oliveira
Managing Director	Tom Elliston
Head Of Planning	Lucas Rodriguez
Account Director	Oscar Fernandez
Head of Production	Felipe Calviño
Head of PR & Comms	Saskia Van Liempt
Director	Milton Kremer
Executive Producer	Nico Cabuche
Executive Producer	Marta Martínez
Director of Photography (DOP)	Miguel Roldán
Producer	Alberto Lopez
Production Director	Cris Galán
Production Designer	David Fernández
Editor	Pau Luzón
Post Production	Julian Lopez Coppola
Wardrobe / Stylist	Marga Vázquez
Music	Aimar Molero