Woolmark Merino - "The Treasure Wool"

Wieden + Kennedy

Wieden + Kennedy Shanghai, China

3448

Title	The Treasure Wool
Agency	Wieden + Kennedy
Campaign	Merino The Treasure Wool
Advertiser	The Woolmark Company
Brand	Woolmark Merino
Date of First Broadcast/Publication	2020 / 10
Business Sector	Fabrics
Media Type	Web Film
Length	90 seconds
Executive Creative Director	Ian Toombs
Executive Creative Director	Vivian Yong
Creative Director	Tree Chan
Copywriter	Follen See
Copywriter	Aier Xu
Art Director	Follen See
Art Director	Aier Xu
Production Company Producer	Bernice Wong
Account Manager	Jim Zhou
Account Manager	Edith Wang
Account Planner	Jennings Liu
Business Affairs	Jessica Deng
Production Company	The Pandemic Story Ltd
Director	Ding Yu Chen
Director of Photography (DOP)	An Zheng
Executive Producer	Wong Ay Wei
Line Producer	Areta Mak
Line Producer	Lee Ser Ping
Editor	Zhang Yi Bo
Editorial Company / VFX Company	Fin Design + Effects
Executive Producer	Emma Daines
Production Company Producer	Chye Yee Chow
Production Company Producer	Liu Fan
Special Effects / VFX	Segundo Fernandez
Music Composer	Joseph Tsang
VFX Artist	Gu YiChen
VFX Artist	Lilia Zheltiakova
VFX Artist	Carlo-Maria Rossi
VFX Artist	Ran XiaoXu
VFX Artist	Camille Shen
VFX Artist	Jessie Qi
VFX Artist	Ted Tsui
VFX Artist	Echo Zhao
VFX Artist	Zuo Chen
Color Company	Fin Design + Effects
Colorist	Fergus Rotherham