Title | Wanted |
Agency | Y&R Israel |
Campaign | Wanted - Y&R |
Advertiser | Young & Rubicam |
Brand | Shalmor Avnon Amichay Y&R |
Posted | August 2010 |
Business Sector | Advertising Agencies |
Story | We decided to speak to programmers in the language they understand best programming and source codes, and in a place only they visit site source code pages. |
Philosophy | We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs. |
Problem | Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience programmers. |
Media Type | Digital |
Market | Israel |
Chief Creative Officer | Gideon Amichay |
Interactive Director | Guy Poreh |
Creative Director | Roy Cohen |
Creative Director | Sagi Blumberg |
Designer | Nadav Hauptman |
Designer | Roee Malul |
Project Manager | Amichay Katan |
Interactive Studio Manager | Lena Feldman |