| Title | Story Studio |
| Brief | Christmas is for sharing. To help its customers create quality moments with their loved ones, Sainsbury's turned families into filmmakers. With the brand’s free stop motion mobile app and cardboard cutout characters, fans made 19 million movies over the holiday season and fostered long term creativity. |
| Agency | AnalogFolk |
| Campaign | Story Studio |
| Advertiser | Sainsbury's |
| Brand | Sainsbury's |
| Posted | November 2017 |
| Business Sector | Department Stores, Supermarkets |
| Story | Sainsbury's reached millions during Christmas 2016 with their stop-motion animation, 'The Greatest Gift'. But after the ad, how could they keep the brand and its message that ‘Christmas Is For Sharing’ front of mind across the long, crowded, Christmas period? Introducing 'Story Studio', a free stop-motion movie creation app allowing kids and parents alike to share time together creating their very own Christmas film – with director’s tips and tricks, and a wealth of creative functionality. Across the Christmas period, over 1.9 Million new movies were created, with 175k of those on Christmas day. |
| Media Type | Applications |
| Executive Creative Director | Simon Richings |
| Creative Director | Alistair McKnight |
| Copywriter | Rhian Greener |
| Art Director | Ana Lugulescu |
| UX | Neil DAWSON |
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