Title | Fate is fickle and with the Joker he’s choosing one in every five. |
Agency | Proximity Madrid |
Campaign | Fate is Fickle |
Advertiser | Loterías Y Apuestas Del Estado |
Brand | Joker |
Date of First Broadcast/Publication | 2019 / 10 |
Business Sector | Lottery & Gambling |
Philosophy | Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used two characters created for La Primitiva: Mr Fate and his secretary. |
Problem | Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used two characters created for La Primitiva: Mr Fate and his secretary. |
Media Type | Television & Cinema |
Length | |
Global Chief Creative Officer | Eva Santos |
Executive Creative Director | Susana Pérez |
Creative Director | David Vijil |
Creative Supervisor | Raul Somaza |
Creative Supervisor | Fernando Esteban |
Art Director | José Luis Diez |
Executive Account Director | Cristina Esteras |
Account Director | Sandra Cabrera |
Account Executive | Esla de Murga |
Head of Production | Gemma Selga |
Production Company | BLUR Films |
Director | Zipi |
Executive Producer | Mario Forniés |
Director of Photography (DOP) | Nico Zimmerman |
Editor | Tamara Torres |
Audio Post Production | Beat Music |