| Story | In 2016, we didn’t want to make just another highly tearful christmas-spot. This year, we wanted to change the world. Yes, we may live in 2016 and the gender topic is up all agendas. Yes, women may lead the industry, kids can have two dads or moms. But thinking of christmas we seem to live somewhere in the early 1950ies. Christmas is done completely by women. Alone. And who gets all the fame? Santa Claus. This is not only unfair, but also very outdated. So we changed christmas for better and came up with the redefinition of Santa Claus. With #SantaClara, a new ambassador of a new kind of christmas. A christmas really for everybody. We spread the first ever gender christmas-message of equality with a huge 360 degree all media campaign including a Viral, a Number One Hit and Chartbreaker in Europe, a new Dance-Style and a Content Collection for all european Social Media Teams. |