| Title | TD Coin Posters |
| Brief | To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible. |
| Agency | Leo Burnett Toronto |
| Campaign | TD Coin Posters |
| Advertiser | Dominion Bank |
| Brand | Coin Posters |
| Posted | November 2019 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | 84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money. |
| Media Type | Case Study |
| President | Ben Tarr |
| Chief Creative Officer | Judy John |
| Creative Director | Lisa Greenberg |
| Creative Director | Chris Munnik |
| Creative Director | Kerry Reynolds |
| Digital Writer | Dave Thornhill |
| Designer/Art Director | Dejan Djuric |
| Developer | Dan Purdy |
| Developer | Alex Dabic |
| Agency Producer | Alex Postans |
| Print Producer | Gord Cathmoir |
| Print Producer | Kevin Stephen |
| Print Producer | Barry Durocher |
| VP, Group Account Director | Laurie Freeman |
| Account Director | Brian Poleck |
| Account Director | Genevieve Cote |
| Account Executive | Brandon Sellers |
| Chief Strategy Officer | Brent Nelson |
| Strategic Planner | Shweta Bhatnagar |
| Photographer | Arash Moallemi |
| Production Company | Flash Reproductions |
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