| Title | Celebrating a Life |
| Agency | la chose |
| Campaign | Celebrating a Life |
| Advertiser | PFG |
| Brand | PFG |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Hospitals, Healthcare facilities & Medical Services |
| Philosophy | PFG and their agency La Chose are taking a new look at funeral services While some cultures celebrate their deceased in a festive way, death remains a difficult subject to discuss in our society. However, more and more French people are expressing new expectations when it comes to funerals. In the context of secularization of the French society, we observe a slight erasure of religious rituals as well as a decrease of typical social conventions. The French are waiting for new forms of tributes that are no longer dictated by the norm but that have meaning for them and their loved ones. Going against the grain, PFG and La Chose are dusting off traditional communication and shedding light on these changes through a brand new platform and campaign that celebrate life. |
| Media Type | Television |
| Length | |
| Creative Director | Charles Flamand |
| Creative Director | Alexandre Fort |
| Art Director | Hugo Morius |
| Copywriter | Mikaël Le Jalu |
| Producer | Clotilde Lecuillier |
| Production Company | CREAM PARIS |
| Agency TV Producer | Jeremy Assoun |
| Director | Marc Oller |
| Executive Production | Avion Films |
| Sales Manager | Laure Hivoux |
| Group Manager | Timothé Soudet |
| Strategic Planner | Céline Faure |
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