| Title | PortrAIt 1 |
| Agency | TBWA\ITALIA |
| Campaign | PortrAIts |
| Advertiser | AISM (The Italian Multiple Sclerosis Society) |
| Brand | AISM (The Italian Multiple Sclerosis Society) |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | More than 140000 people in Italy suffer from multiple sclerosis. No one can truly understand them, because the symptoms of MS are often invisible to the human eye. On National Multiple Sclerosis Week, AISM has finally made them visible, with the help of artificial intelligence. Millions of people finally saw what was once unseen, an essential step in changing the future of those affected by MS. |
| Media Type | Digital |
| Chief Creative Officer | Mirco Pagano |
| Creative Director | Vittoria Apicella |
| Creative Director | Frank Guarini |
| Copywriter | Alessandro Monti |
| Art Director | Matteo Segat |
| Art Director | Maurilia Piazza |
| Copywriter | Laura Francesca Trippa |
| Graphic Designer | Manuel Montefuscoli |
| Account Director | Elisa Schneider |
| Account Manager | Mattia Deriu |
| Event producer | Fabio Bellifemmine |
| Project Manager | Federica Lorenzon |
More Work
SEE ALLPortrAIt (3)
- BRAND:
- AISM (The Italian Multiple Sclerosis Society)
- AGENCY:
- TBWA\ITALIA
PortrAIt 2
- BRAND:
- AISM (The Italian Multiple Sclerosis Society)
- AGENCY:
- TBWA\ITALIA
The B A.I. S
- BRAND:
- Wired Italia
- AGENCY:
- TBWA\ITALIA
PortrAIts
- BRAND:
- AISM (The Italian Multiple Sclerosis Society)
- AGENCY:
- TBWA\ITALIA
Parents_Twitter
- BRAND:
- Wired Italia
- AGENCY:
- TBWA\ITALIA
Manager_Twitter
- BRAND:
- Wired Italia
- AGENCY:
- TBWA\ITALIA
Lovers_Twitter
- BRAND:
- Wired Italia
- AGENCY:
- TBWA\ITALIA
Parents_IG
- BRAND:
- Wired Italia
- AGENCY:
- TBWA\ITALIA