| Title | Irrational Love |
| Agency | Wieden + Kennedy |
| Campaign | Irrational Love |
| Advertiser | Kraft Heinz |
| Brand | Heinz |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Editing Company | Final Cut |
| Production Company | Love Song |
| Design Company | DKNG |
| Production & Editorial | Some Assembly Required |
| VFX Company | Blacksmith NY |
| Media Agency | Starcom USA |
| PR Agency | Zeno Group |
| Group Creative Director | Christine Santora |
| Advertising Manager | Nina Patel |
| Creative Director | Will Binder |
| Associate Creative Director | Jessica Ghersi |
| Associate Creative Director | Marc Durán |
| Group Account Director | Brian d’Entremont |
| Account Director | Carina Polini |
| Strategy Director | Alex Nguyen |
| Advertising Manager | Megan Lang |
| Advertising Manager | Jessica Vultaggio |
| Senior Brand Strategist | Joe Bae |
| Social Strategy Director | James Williams |
| Account Supervisor | Miriam Charry |
| Communications Strategy Director | Angel Navedo |
| Senior Social Strategist | Syd Hutnik |
| Senior Social Strategist | Christian Jenkins |
| Junior Social Strategist | Ni’A Landon |
| Copywriter | Matt Herman |
| Art Director | Jackie Anzaldi |
| Copywriter | Mikayla Dumas |
| Art Director | Nikki Vandervelde |
| Copywriter | Katie Johnston |
| Art Director | Lena Barrows |
| Copywriter | Sydney Illum |
| Executive Producer | Craig Keppler |
| Agency Producer | Ariana Ekonomou |
| Agency Producer | Charlie Balmer |
| Senior Art Producer | Caitlin Dawson |
| Art Producer | Chris Gonzalez |
| Account Executive | Emily Rivera |
| Project Manager | Danielle Hillman |
| Junior Brand Strategist | Zack Plutzer |
| Senior Brand Manager | Jacqueline Chao |
| Brand Manager | Alyssa Cicero |
| Senior Associate Brand Manager | Navjit Dhillon |
| Director | Camille Summers-Valli |
| Managing Partner | Kelly Bayett |
| Partner / Executive Producer | Daniel Wolfe |
| Line Producer | Stine Moisen |
| Director of Photography (DOP) | Jasper Wolf |
| Director | David Ebert |
| Executive Producer | Scott Gemmell |
| Line Producer | Matthew Snetzko |
| Illustrator | Dan Kuhlken |
| Designer | Nathan Goldman |
| Head Foodie | Missy Maher |
| EVP Media | Courtney Pischke |
| Head of ZDX | Colleen O'Hara |
| SVP Consumer | Jamie Dammrich |
| SVP, Director of Investment | Steve Wolf |
| VP, Director, Account Management | Emily Jacobson |
| Associate Director | Theresa Goehring |
| Associate Director | Amina Ahmed |
| Advertising Manager | Lizzy Goodman |
| Creative Director | Eric Manchester |
| Creative Director | Neal Desai |
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