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Luli Krämer
Luli Krämer
Production Company Producer at Agosto
Buenos Aires, Argentina
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TitleWho?
Agency
Campaign Who?
Advertiser Fox Networks Group Latin America
Brand Fox premium
PostedNovember 2018
Business Sector Cable / Satellite Services
Story In 2014 Fox Premium launched its TV/Digital platform.We developed a new brand territory based on the FOMO trend, that was translated in a new tagline “All those things you shouldn’t miss”.Afterwards we set a simple goal: making a campaign that feels more like entertainment than adv. We came up with a short film, where the FP platform is key.“WHO?” tells the story of a Hitman, who´s victim is Norman Reedus. As the Hitman does not know him, it is through FP that he is able to watch all the seasons and get to know his victim to do the job.
Media Type Web Film
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Brand: Fox premium
Agency: Ponce MullenLowe
Media: Digital

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