| Title | Doritos Wasabi |
| Agency | AlmapBBDO |
| Campaign | Doritos Wasabi |
| Advertiser | Frito Lay |
| Brand | Doritos |
| Date of First Broadcast/Publication | 2020 / 9 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Philosophy | Doritos now come in a new flavor: Wasabi. The century-old ingredient of Japanese cuisine inspires the new ad campaign almost fully designed in the Japanese language, created by AlmapBBDO and produced by The Youth. Everything from the visuals, to the movie, to the actions conceived specially for the launch, is a reference to elements in Japan’s pop culture, which take on a good-humored, light-hearted twist. There is virtually no Portuguese word to be found in any spot for the campaign. The purpose is to look as though it was made in Japan, in a display of New Doritos’ originality. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Luiz Sanches |
| Executive Creative Director | André Gola |
| Creative Director | Fernando Duarte |
| Creative Director | Henrique Del Lama |
| Creative Team | Bruno Bizuti |
| Creative Team | And Lucas Andrade |
| Illustration | Fabio Vido |
| Producer | Vera Jacinto |
| Producer | Diego Villas Boas |
| Producer | Vanuza Passos |
| Account Manager | Fernanda Tedde |
| Account Manager | Tatiana Vidonscky |
| Account Manager | Ana-Carolina Bergmuller |
| Account Manager | Rafaella Cioffi |
| Account Manager | Julia Reis |
| Media Director | Fabio Urbanas |
| Media Director | Mauricio Felicio |
| Media Director | Mariela Fernanda Barreira |
| Media Manager | Bruno Doretto |
| Media Manager | Mariza Akemi |
| Media Manager | Carolina Vartanian |
| Media Manager | Anderson Quaresma |
| Media Manager | Natalia-Santos Barbosa de Sá |
| Account Planner | João Gabriel Fernandes Da Silva |
| Account Planner | Mariana Corradi |
| Account Planner | Thassio Rolim |
| Digital Producer | Rodrigo Falcão |
| Digital Producer | Aline Macedo |
| Digital Producer | Raphael Caffarena |
| Digital Producer | Victoria Lopes |
| Advertising Manager | Daniela Cachich |
| Advertising Manager | Isabella Castilho |
| Advertising Manager | Ana-Carolina Castanhe |
| Advertising Manager | Lais Pinto |
| Production Company | The Youth |
| Director | Henrique Bueno |
| Director | Two Lost Kids |
| Photographer | Yuri Maranhão |
| Sound Production | Jamute |
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