| Title | Scratch Boards |
| Agency | DAVID |
| Campaign | Scratch Boards |
| Advertiser | Activision |
| Brand | Tony Hawk’s Pro Skater 1 and 2 |
| Date of First Broadcast/Publication | 2022 / 3 |
| Business Sector | Video Games/Consoles |
| Philosophy | Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card. The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Global Chief Creative Officer | Pancho Cassis |
| Global Chief Operating Officer (COO) | Sylvia Panico |
| Executive Creative Director | Saulo Rocha |
| Executive Creative Director | André Toledo |
| Copywriter | Guilherme Pinheiro |
| Art Director | Camilo Jiménez |
| Art Director | Rafael Ochoa |
| Art Director | Pedro Gabbay |
| Illustrator | Rafael Ochoa |
| Illustrator | Pedro Gabbay |
| Illustrator | Fabio Vido |
| Global PR Director | Sandra Azedo |
| Head of Production | Alejandro Falduti |
| Head of Production | Brenda Morrison Fell |
| Producer | Santi Lardín |
| Producer | Thiago Zveiter |
| Editor | Cristian Migueliz |
| Head of Account Management | María García-Herranz |
| Account Supervisor | Irene León |
| Board Production | Bait Shoppe |
| Creative Lead | Evan Starkman |
| Lead Producer | Remy Groh |
| Content | Keith Brady |
| Fabrication Lead | Remy Groh |
| Designer | Madelyn Veller |
| Account Support | Alyson Galuppo |
| Production Company | 900 Films |
| Director | Jared Prindle |
| DP | Cameron Sanchez |
| Production Coordinator | Galina Cooper |
| Gaffer | Chris Andrus |
| Key Grip | James Allen |
| Swing | Dylan Melly |
| VTR/Stream | Rico Molder |
| HMU | Prell Chaurusanti |
| Location Manager | Cierra Xavier |
| PA | Alim Ahamad |
| Still Image Production | The Producers |
| Photographer | Davit Ruiz |
| Executive Producer | Irene Paz |
| Producer | Leti Duarte |
More Work
SEE ALLScratchboards
- BRAND:
- Activision
- AGENCY:
- DAVID
Igniter Ad
- BRAND:
- Skol
- AGENCY:
- F/Nazca Saatchi & Saatchi Publicidade Ltda.