| Title | Meal for Share |
| Agency | Y&R Bogotá |
| Campaign | Meal for Share |
| Advertiser | Abaco Food Bank |
| Brand | Abaco Food Bank |
| Date of First Broadcast/Publication | 2014 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Ábaco Food Bank decided to support theirselves in a famous social network (Instagram) where people are used to upload pictures of everything they eat. They created profiles on Instagram and then uploaded pictures of rotten food, that underprivileged people are forced to eat everyday. A small descpription of the plate and important food related hashtags were published with each picture. In those pictures people also found a link (www.mealforshare.com) that redirected them to a web page where all the dishes were for sale. With the money raised, we can feed these families in a proper way. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Mauricio Rocha |
| Executive Creative Director | Tito Chamorro |
| Executive Creative Director | Juan Pablo Alvarado |
| Creative Director | Diego Suarez |
| Creative Director | Ricardo Uribe |
| Creative Director | Julian Nuñez |
| Copywriter | Sebastian Sanchez |
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