Hamburguesas El Corral - "Burger Lovers"

Y&R Bogotá

Y&R Bogotá Bogota, Colombia

5869

Title	Burger Lovers
Agency	Y&R Bogotá
Campaign	Burger Lovers
Advertiser	Hamburguesas El Corral
Brand	Hamburguesas El Corral
Posted	October 2014
Business Sector	Food
Tagline	Burger Lovers
Story	Y&R Colombia presents its latest campaign for Hamburguesas El Corral, the most important burger/fast food brand in the country. In order to launch 4 new burgers, El Corral created a movement to legalize marriage between people and hamburgers, all through the moving story of Javier; a Colombian determined to marry one of them. The campaign exceeded all expectations, managing to officially file the bill required to legalize marriage between people and hamburgers, supported by 560,000 signatures of all the Colombians who got involved with the campaign, breaking sales records and dramatically increasing the number of views, fans and tweets.
Media Type	Project Launch
Length	156 seconds
Chief Creative Officer	Mauricio Rocha
Executive Creative Director	Tito Chamorro
Executive Creative Director	Juan Alvarado
Creative Director	Julian Andrés Núñez
Creative Director	Sebastian Sanchez
Copywriter	Sebastián Cuevas
Copywriter	Jorge Eliecer Pinto
Art Director	Marcela Zapata
Art Director	Andres Bolivar
Art Director	Irene Cruz
Art Director	Juan Carlos Otálora
Editor	Gerardo Torres
Production Company	Colombo Films
Audio Post Production	Estudios Machina