Luciano Marchetti
Creative Director at DDB Group Italy
Milano, Italy
TitleThe Room
Agency
Campaign The room
Advertiser IKEA
Brand IKEA
PostedJune 2018
Product Violence against woman campaign
Business Sector Retail, Distribution & Restaurants
Story When customers visited a particular room in an Italian Ikea store, they were stopped in their tracks by the sounds of domestic violence, apparently coming from a room next door. In fact it was achieved by placing an amplifier in the wall. A message on the wall read: "Violence is closer than you think, sometimes there’s just a wall between you and it."
Media Type Case Study
Length
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Production Company Karen Film
Director
Head of Production
Producer
Account Director
Strategic Planner

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