ACLI Roma - "The AI.D"

DDB Group Italy

DDB Group Italy Milan, Italy

Awards

329

This ad is part of the ACT Responsible Collection

Brand: ACLI Roma
Country: Italy

Advertiser: ACLI Roma

Title	The AI.D
Brief	In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too. To collect children’s cyberbullying stories, we launched the first Italian Telegram channel dedicated to victims of cyberbullying. The stories collected became artworks displayed in an exhibition touring Italy. During the first date of the exhibition, in Rome, there have been more than 2000 visitors in only 4 days. We involved more than 50 schools; 56 million people reached; more than 65k social interactions. And, most importantly, thanks to the Telegram channel @aclinobulli, we are helping 50 kids per day.
Agency	DDB Group Italy
Campaign	The AI.D
Advertiser	ACLI Roma
Brand	ACLI Roma
Date of First Broadcast/Publication	2023 / 2
Business Sector	Charities, Foundations, Volunteers
Story	Anti-cyberbullying social campaing
Media Type	Case Study
Chief Creative Officer	Luca Cortesini
Executive Creative Director	GABRIELE Caeti
Creative Director	Daniel Cambò
Copywriter	Giovanni Coviello
Art Director	Alberta Chiminelli
Post Production	Luna Milano
Motion Graphic Designer	Gabriele Lo Russo
Colorist	Luca Parma
Colorist	Corte 11
Copywriter	Andrea Dell'Osa
Account Manager	Margherita Corini
Creative Director	Davide Canepa
Creative Director	Luciano Marchetti
Art Director	Tancredi Coco
Copywriter	Giovanni Gerolin
Editor	Daniele Epifani