Title | Doors |
Agency | Clemenger BBDO |
Campaign | Doors |
Advertiser | New Zealand Transport Agency |
Brand | Waka Kotahi NZ Transport Agency |
Date of First Broadcast/Publication | 2020 / 12 |
Business Sector | Road Safety |
Tagline | Drinking ? Don't drive. |
Story | Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.” It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant. Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door. |
Media Type | Digital |
Length | |
Media Agency | OMD New Zealand |
Production Company | Goodoil Films |
Managing Director | George Mackenzie |
Executive Producer | Andrew McLean |
Director of Photography (DOP) | Ginny Loane |
Editor | Stewart Reeves |
Online / VFX | Blockhead |
Colorist | Dave Gibson |
Music | Cam Ballantyne |
Photographer | Steve Boniface |
Director | Joel Kefali |