Aurimas Kadzevicius
Creative Director at McCann Vilnius
Vilnius, Lithuania
TitleEdible Beer Label
Campaign Edible Beer Label
Advertiser Vilkmergės alus
Brand Vilkmergės alus
Date of First Broadcast/Publication 2019
Business Sector Beers, Ciders, Lagers
Philosophy This time we did not seal all delicious taste and aroma inside the bottle – we decorated „Vilkmergės Žiemos” ale with not only a visually beautiful label, but with a label that you can actually eat! It resembles a traditional beer snack, but is presented in a completely new form. We baked this novelty with cinnamon, cloves and anise – true spices of the winter – and in a process created the perfect snack for the “Vilkmergės Žiemos” ale. Now beer and its label makes a wonderful duo of delicious flavors.
Media Type Packaging, Branding & Design
Creative
Design
Advertising Agency
Design Agency
Production Company

Trending

Create a free Talent profile and become a member of AdForum

Get Started