McDonald's - "Friends Wanted (Film Case)"

Cossette

Cossette Toronto, Canada

4345

Title	Friends Wanted (Film Case)
Agency	Cossette
Campaign	Friends Wanted
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2019
Business Sector	Restaurants & Fast Food
Philosophy	To address the stigma of McDonald’s as an employer among young people, Cossette created a whole new hiring philosophy, focused on making McDonald’s a place for friends to apply, interview, and work together. They started by updating all of the brand’s application touchpoints, and supported them with a campaign focused on getting friends to apply together.
Media Type	Packaging, Branding & Design
Length	62 seconds
Chief Creative Officer	Peter Ignazi
Chief Creative Officer	Carlos Moreno
Associate Creative Director	Spencer Dingle
Associate Creative Director	Jordan Hamer
Art Director	Tyler Robitaille
Copywriter	Ellen Porteous
Designer	Eric Wood
Agency Producer	Erica Metcalfe
Strategist	Jeff McCroy
Account Executive	Vallerie Traitses
VP Clients	Sara Jue
Senior Vice President	Kathy McGuire
Senior Project Manager	Jeff Maynard
Production Manager	Dawn-Marie Mills
Studio Director	Raquel Mullen
Retoucher	Trevor Gauthier
Production Artist	Barry Kent
Senior Director of Marketing & Communications	Stacey Masson
Communication Manager	Kali Pearson
Production Company	Circle Productions
Editing Company	Saints Editorial
Colorization	The Vanity
Audio Post Production	Berkeley Inc.
Photography production	Rodeo Productions
Media Agency	OMD Toronto
Group Creative Director	Jon Frier