Kruger Products - "Unapologetically Human (West)"

Broken Heart Love Affair

Broken Heart Love Affair Toronto, Canada

6159

Title	Unapologetically Human (West)
Agency	Broken Heart Love Affair
Campaign	Unapologetically Human
Advertiser	Kruger Inc.
Brand	Kruger Products
Date of First Broadcast/Publication	2020 / 8
Business Sector	Toilet Paper, Tissues
Story	Faced with our collective vulnerability we have also come to terms with our own softness as humans, which can be scary, but also beautiful. It’s these vulnerabilities that Kruger products services every day as a household paper products manufacturer.Unapologetically Human. We are all connected by our blood, tears, messes and yes, our need to go the bathroom and Kruger products are there for you to bring strength and softness.For the first time in category history, the brand chose to celebrate the messiness that the products are actually designed for, without pulling any punches and doing so with big, bold, raw music.
Media Type	Television
Length	60 seconds
Editing Company	Married to Giants
Director	Mark Zibert
Director of Photography (DOP)	Mark Zibert
Creative Team	Todd Mackie
Editor	Graham Chisholm
Creative Team	Carlos Moreno
Creative Team	Denise Rossetto
Agency Producer	Erica Metcalfe
Executive Producer	Simon Dragland
Executive Producer	Rita Popielak
Director of Photography (DOP)	Eric Kaskens
Strategist	Jay Chaney
Production Company	Scouts Honor