Andis - "Create Your Way"

BLVR

BLVR San Diego , United States

2259

Brand: Andis
Country: United States

Advertiser: Andis

Title	Create Your Way
Agency	BLVR
Campaign	Create Your Way
Advertiser	Andis
Brand	Andis
Date of First Broadcast/Publication	2021 / 8
Business Sector	Hair Brushes, Combs & Other Accessoires
Tagline	Create Your Way
Philosophy	BLVR helped Andis, a USA-owned, fourth-generation market leader, reimagine their end-to-end brand experience and company positioning, repositioning Andis as a creative empowerment brand, fully embodying the company’s commitment to championing creativity and artistry, all while paying homage to the brand’s strong legacy. The partnership began in 2019, and included everything from extensive market research and trend analysis, to developing a meaningful positioning, to reimaging the iconic Andis’ logo, to a full brand identity system, including web and mobile sites, new packaging design and unboxing experience, print and digital assets, as well as a library of educational content. The manifesto film, directed by Kevin Bolger, is a culmination of the new brand positioning. It highlights the creative spirit found in Andis’ core user segments, from professional barbers and stylists, to animal groomers, to parents cutting their kids’ hair. The piece showcases the creativity, innovation and passion behind what drives Andis’ users to do what they do best. Connecting the livestock element of Andis’ business to the barbering side, BLVR found a unique story in the Compton Cowboys, who are featured in the film. The horseback and farming collective have used Andis’ tools on their animals for many years. Beyond that, what the Cowboys stand for resonates deeply with Andis’ beliefs and values, tenants which make this the ideal partnership between ambassador, agency and brand. Since the beginning of BLVR and Andis’ relationship they have been driven to find a new way to emotionally connect by celebrating a higher purpose - one fueled by creativity, artistry and expression. This new brand positioning creates a historic moment to create a new era for Andis.
Media Type	Corporate/Brand Identity
Length	108 seconds
More Information	www.andis.com
VP Marketing	Gary Stanczyk
Director of Brand Strategy	Angie Vlasaty Peterson
Corporate Communications	Bruce Bock
Art Director & Graphic Designer	Greg Zychowicz
Chief Executive Officer (CEO)	Scott Hancock
Creative Director	Austin Lane
Senior Designer	Damin Sterling
Copywriter	Wendy Cloherty
Head of Production	Nathan Pitzel
Integrated Producer	Haley Arenson
Strategist	Lenya McGrath
Strategist	Cat Van Ryckeghem
Strategist	Stephanie McNabb
Account Director	Erica Hernandez
Account Supervisor	Melanie Campfield
Account Coordinator	Kristopher Duperron
Production Company	Namesake
Director	Kevin Bloger
Executive Producer	Tori Palmatier
Director of Photography (DOP)	Sean Bagley
Line Producer	Ben Narich
Line Producer	Cynthia Martinez
Post Production	Cut & Run New York
Executive Producer	Amburr Farls
Senior Producer	Brian Mulvey
Editor	Ben McCambridge
Colorization	Company 3
Colorist	Matt Osborne
Color Producer	Blake Rice
Music Composer	Maxime Hervé
VFX / Finishing	Jogger
Head of Production	Diana Cheng