McDonald's - "Family"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

3787

Title	Family
Agency	Nord DDB STO
Campaign	Family
Advertiser	McDonald's
Brand	McDonald's
Posted	November 2018
Business Sector	Food
Story	Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda”
Media Type	Television & Cinema
Chief Creative Officer	Andreas Dahlqvist
Art Director	Joel Ekstrand
Copywriter	Petter Dixelius
Account Planner	Hanna Ternström
Account Director	Johan Molitor
Account Manager	Carolina Johansson
Account Manager	Andrea Odelius
Social Media Manager	Robin Löthberg
Designer	Mei-Li Wu
Designer	Isabel Ambring
Designer	Sebastian Reinbring
Designer	Patrik Oscarsson
Production Company	Social Club
Agency Producer	Johan Svensson
Director	Jesper Ericstam
Director of Photography (DOP)	Henrik Stenberg
PR Agency	Prime Stockholm
Account Manager	Sara Davidsson