Big Mac Bacon - "American Gothic with bacon"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

4454

Title	American Gothic with bacon
Brief	McDonald’s in Sweden launched Big Mac Bacon. A classic, but with bacon. So bacon was added to other things that are just as classic: famous artworks. Bacon was put on the shoulder of Leonardo da Vinci's "Mona Lisa," on the pitchfork in Grant Wood's "American Gothic" and on the jacket of Van Gogh's self-portrait.
Agency	Nord DDB STO
Campaign	A classic. With bacon.
Advertiser	McDonald's
Brand	Big Mac Bacon
Posted	November 2019
Business Sector	Food
Story	McDonald’s in Sweden launched Big Mac Bacon. Simply a classic with bacon. To promote the news we added bacon to other things that are just as classic as The Big Mac – famous artworks. Bacon was put on the shoulder of Leonardo da Vinci's "Mona Lisa," on the pitchfork in Grant Wood's' "American Gothic" and on the jacket of Van Gogh's self-portrait. Every delicious strip of bacon was imitated in the style of each artwork.
Media Type	Print
Chief Creative Officer	Andreas Dahlqvist
Client Director	Johanna Björnfot
Client Manager	Erik Woxberg
Copywriter	Petter Dixelius
Copywriter	Svante Pårup
Art Director	Joel Ekstrand
Art Director	Anton Bolin
Graphic Designer	Sebastian Reinbring
Graphic Designer	Ylva Höckerlind
Retoucher	Christian Björnehag
Print Production Manager	Anna Lisspers
Marketing Director	Christoffer Rönnblad
Marketing Manager	Lisa Palm Danielsson
Marketing Manager	Selma Felic