| Title | Posters for Catching Fishermen |
| Agency | Geometry Global - New York HQ |
| Campaign | Posters for Catching Fishermen |
| Advertiser | Colombia Ministry of Environment |
| Brand | Colombia Ministry of Environment |
| Posted | June 2017 |
| Business Sector | Agriculture, Livestock, Fishing, Forest |
| Tagline | Making information too useful to ignore |
| Story | There's lots of information available about Lionfish: a venomous invasive species destroying the Caribbean ecosystem. But fishermen travel light, and are reluctant to take government information. To encourage new fishermen to hunt them, we mad the information handy. The idea: Posters printed with vital Lionfish information using a perforation technique that, when pulled apart, transforms them into nets/bags to catch or bring home a day's catch. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Market | Colombia |
| Creative Agency | Geometry Global - London HQ |
| General Creative Director | Edwin Pineda |
| Project Manager | Charlotte Hall |
| Producer | Alejandro Ramiez |
| Art Director | Danilo Berzaghi |
| Creative Director | Nick Corbett |
| Chief Creative Officer | Juan Posada |
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