International Day Against Homophobia and Transphobia - "Pride Flagging"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

Awards

5231

This ad is part of the ACT Responsible Collection

Brand: International Day Against Homophobia and Transphobia
Country: Canada

Advertiser: Fondation Emergence

Title	Pride Flagging
Brief	As numerous Pride related events were taking place around the globe, the Emergence Foundation launched the first tool that automatically flags online homophobia.Pride Flagging is a Chrome Extension that scrubs Twitter for 50 hateful terms in 15 different languages, striking through them with the colours of the Pride Flag, the universal symbol for diversity and inclusion.
Agency	Rethink Communications Inc.
Campaign	Pride Flagging
Advertiser	Fondation Emergence
Brand	International Day Against Homophobia and Transphobia
Posted	January 2021
Business Sector	Disease Awareness, Support Groups & Associations
Story	Fondation Émergence is a non-profit organization which fights against homophobia and transphobia through various actions, in particular with the establishment of programs such as:International Day Against Homophobia and TransphobiaAging Gayfully, our awareness program in the elderlyProAlly our awareness program in the workplaceChosen Family our program to help family caregivers
Media Type	Digital
Creative Director	Nicolas Quintal
Creative Director	Mike Dubrick
Copywriter	Xavier Blais
Copywriter	Mike Dubrick
Art Director	Maxime Sauté
Designer	Jake Lim
Designer	Shayne Tupper
Designer	Alex Fleming
Designer	Maxime Sauté
Production Company Producer	Todd Harrison
Production Company Producer	Kyle Hicks
Strategist	Pascal Routhier
Web Developer	Brad Stapleton
Web Developer	Alex Fleming
Account Director	Alex Lefebvre
Account Manager	Cendra F. Percy
Media Relations	Victor Brunton
Public Relations	TöK Communications
Public Relations	Éric Santerre
Public Relations	Samantha Williams