| Title | It’s what you do. Or don’t |
| Agency | ACNE |
| Campaign | Streetwear |
| Advertiser | Zalando |
| Brand | Zalando |
| Date of First Broadcast/Publication | 2020 / 2 |
| Business Sector | Online Retail, E-store |
| Philosophy | The film pay an homage to the style’s ability to be the opposite of what’s expected. The campaign, “It’s what you do. Or don’t.”, defines streetwear as the style that you can’t define. |
| Media Type | Television |
| Length | |
| Director | Daniel Wårdh |
| Executive Creative Director | Erik Bergqvist |
| Creative Team | Daniel Wall |
| Copywriter | Rasmus Tsardakas Renhuldt |
| Art Director | John Hammarström |
| Account Director | Lovisa Friman Bendz |
| Account Manager | Alice Kruger Santucci |
| Executive Producer | Fredrik Skoglund |
| Producer | John Ericson |
| Director of Photography (DOP) | Andreas Bjørseth |
| Photographer | Vitali Gelwich |
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- BRAND:
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- AGENCY:
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- AGENCY:
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